IFF Citrus Innovation Grand Opening Event

To celebrate the grand opening of IFF’s cutting-edge Citrus Innovation Center, we created a fully immersive brand experience designed to engage all five senses and tell the story of citrus on a global scale.

From a high-impact ribbon cutting—featuring a custom stage design, branded tap truck, and a surprise daytime firework moment—to a guided walkthrough of five custom-built experience zones, every detail was curated to reflect IFF’s innovation, heritage, and emotional connection to flavor.

Highlights included:
• The Grove – a whimsical welcome featuring custom scents, citrus-inspired treats, and sensory details
• Citrus & Culture – showcasing citrus in China, Italy, and Brazil through immersive set design
• 360 Projection Room – a joy-filled multisensory moment activating sight, sound, scent, and touch
• The Wellness Retreat – an airy aromatherapy space connecting citrus to emotion
• Cocktail Reception – capped off with an orange espresso martini, topped with a branded logo

As Experiential Account Manager and Producer, I led all production and logistics, managed vendor teams, and worked closely with the client through every phase—from pre-production to the final cheers.

This event turned a product tour into a story worth remembering—and gave citrus the standing ovation it deserves.