About Amaya

I’m Amaya—a creative hybrid with a deep passion for Experiential Marketing and Production. I thrive at the intersection of art, strategy, and storytelling, crafting immersive brand experiences that don’t just make noise—they make people feel. Whether it’s an unexpected activation or a meticulously planned campaign, I love turning big ideas into tangible moments that connect with audiences in meaningful ways.

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Originally from Germany, I’ve always been curious about the world. A year in Australia at 15 sparked my love for living abroad, and after earning my Master’s at FIU and diving into creative training at Miami Ad School, I planted roots in sunny Florida.

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Over the years, I’ve brought to life campaigns for powerhouse brands like Viacom, Bacardi, Pepsi, PBR, and LexisNexis—leading with empathy, strong production chops, and a sharp creative eye. From concept to execution, I specialize in making ideas real.

 

When I’m not producing brand magic, you can find me hunting down the best local eats, dancing, biking along the beach, or spending quality time with my trio of chaos and cuteness: my toddler Milo, and my two cats, Egypt and Cleo—who all believe they’re the center of the universe (and aren’t wrong). Cat pics and Milo giggles available upon request.